This is absolutely an ITsCool.ie product. I’d target it heavily at TikTok, Instagram Reels, YouTube, travel and anyone making videos with their phone. The headline feature on the Mobile 8 is the new unlimited 360° pan rotation, combined with intelligent subject tracking. DJI also now supports tracking people, cats and dogs with the Multifunctional Module. DJI Store
DJI Osmo Mobile 8 – Turn Your Phone Into a Moving Camera Crew
Your smartphone already shoots brilliant video. The problem is keeping it smooth – and keeping yourself in the shot.
The DJI Osmo Mobile 8 is an intelligent 3-axis smartphone gimbal that stabilises your phone while you walk, run, vlog or film – producing much smoother, more professional-looking video.
And when you're filming yourself, it can automatically follow you around the room.
It Actually Follows You
Set your phone on the built-in tripod and the Osmo Mobile 8 can track your movement, automatically turning the camera to keep you in frame.
That's brilliant for TikTok videos, Reels, YouTube, workouts, cooking videos, product demonstrations or simply filming yourself without needing another person behind the camera.
With the DJI OM Multifunctional Module, it can even track cats and dogs. DJI Store
New 360° Movement
Unlike the previous Osmo Mobile 7P, the Mobile 8 supports unlimited 360° pan rotation.
That gives the gimbal much greater freedom to follow a moving subject and opens up creative 360° camera movements that weren't previously possible. DJI Store
Smooth Video While You're Moving
DJI's 3-axis mechanical stabilisation compensates for movement while you're filming.
Walk through a city, follow somebody running, film while travelling or shoot a moving TikTok – instead of the usual handheld shake, your phone stays noticeably smoother.
Built-In Selfie Stick AND Tripod
DJI has cleverly built both into the gimbal.
Pull out the 215mm extension rod for selfies, high/low-angle shots or wider group videos.
Open the integrated tripod and the Mobile 8 can stand by itself while it tracks and films you. DJI Store
Made for Content Creators
The Multifunctional Module adds more than tracking. It supports an adjustable fill light and can receive audio from compatible DJI Mic 2, Mic Mini and Mic 3 transmitters.
That means you can build a remarkably capable mobile filming setup using your phone + Osmo Mobile 8 + DJI microphone. DJI Store
Technical Highlights
- Intelligent 3-axis smartphone gimbal
- Unlimited 360° pan rotation
- ActiveTrack 8.0
- Human, cat and dog tracking
- Apple DockKit support
- Tracking in compatible third-party apps
- DJI OM Multifunctional Module
- Multi-level fill light support
- DJI OsmoAudio microphone support
- Built-in 215mm extension rod
- Integrated tripod
- Magnetic smartphone mounting
- Gesture controls
- Low-angle shooting
- ShotGuides
- AI Editor
- Approx. 10-hour operating time
- Approx. 370g
- Recommended phones: 170–300g, 67–84mm wide and 6.9–10mm thick DJI Store
Why We Think It's Cool
Put your phone on a normal tripod and you have to stay where the camera is pointing.
Put it on the Osmo Mobile 8 and the camera can follow you.
That's a massive difference if you're creating content by yourself.
You can walk around presenting a product, demonstrate a workout, film a cooking video, record a TikTok or let it follow you while travelling – without needing somebody else holding the phone.
ITsCool Verdict
If you're serious about creating video on your smartphone, buying a better phone isn't necessarily the next upgrade – buying something that lets you use its camera properly might be.
Smooth 3-axis stabilisation, intelligent tracking, 360° rotation, an extension pole and a tripod all fold into one portable device.
Your phone has the camera. The DJI Osmo Mobile 8 gives it a camera operator. Available from ITsCool.ie.
DJI Osmo Mobile 8 – Official DJI Ireland Page
For ITsCool, I'd put this in Phone Accessories and Content Creation. It's also a natural product to cross-sell with the DJI Mic Mini you already carry — together they give a young TikTok/Reels customer a genuinely good mobile video-and-audio setup.