Polaroid Now Generation 3 – Real Photos. Real Memories.

Remember when taking a photograph meant actually having something to hold?

The Polaroid Now Generation 3 brings back the magic of instant photography. Point, shoot and watch a real photograph develop right before your eyes.

No editing apps, no endless scrolling and no photographs disappearing into your phone's camera roll.

Just a moment you can keep.

The Original Instant Photography Experience

The Polaroid Now uses full-size Polaroid instant film, producing those iconic square photographs with the classic white border.

Perfect for parties, holidays, weddings, college memories or simply capturing everyday life.

And because every photograph is physical, it's something you can give to a friend, stick on your wall or keep for years.

Classic Looks, Modern Improvements

Generation 3 brings improvements to the camera's autofocus and light-metering systems, helping you capture better photographs in a wider range of lighting conditions.

There's also a built-in flash, self-timer and double-exposure mode for more creative shots.

Technical Highlights

• Full-size Polaroid instant photographs

• Upgraded two-lens autofocus

• Improved light metering and exposure

• Built-in flash

• Self-timer and double-exposure modes

• Compatible with Polaroid i-Type and 600 film not included

• Rechargeable battery with USB-C charging

• Built-in tripod mount

• Made using 40% recycled materials

• Approx. 448g

Why We Think It's Cool

Because some photographs deserve more than a place in your phone's gallery.

There's something special about handing somebody a photograph seconds after taking it. It's personal, imperfect and completely different from taking another smartphone picture.

ITsCool Verdict

A brilliant fit for ITsCool. It's a recognisable brand, has genuine retro appeal and makes a fantastic gift.

One important detail for customers: instant film is normally purchased separately, unless you're selling a specific camera-and-film bundle.

I'd strongly recommend offering Polaroid i-Type film alongside the camera. It's an obvious additional sale and makes the gift more complete.

Take the photo. Watch it develop. Keep the memory. Available from ITsCool.ie.