And speaking of back to basics, wired headphones are perhaps as simple as you can get, but again proving popular online.

These are now a daily staple for 23-year-old Monique Wellman-Mason from Bristol, who grew tired of losing her wireless earbuds.

"Every single time I get them out my bag I spend two minutes trying to detangle them which is a bit of a pain," she jokes, "but at the same time I love that they have a microphone and I'm [always] connected to my phone".

She tells the BBC that the clear mic is useful for her job as a social media manager and she enjoys being able to "spark that nostalgia", while another positive is wired earphones are "really cheap" at about £20.

Monique made the switch from bluetooth wireless to wired earphones a few months back and says she hasn't returned to the former since.

"Technology only goes up and we're always looking for the quickest thing but this is a step back in a way – I love it," she says.

Whether it's digital cameras, iPods or wired earphones, does a renewed love for early-digital gadgets among some young people tell us something more?

It's been on the mind of Andrew Przybylski, professor of technology and human behaviour at the University of Oxford.

Underpinning a fondness for more basic tech is "people's desire on a very deep level to be in control of their experiences," he argues.